Perception is reality. For corporations, that statement is true. How consumers perceive your brand determines what they believe about your brand — even if that belief isn’t true. When it comes to individuals, that statement is also true. Corporations are brands. Individuals are brands. I am a brand; and, so are you. What are you … Continue reading »
This past weekend, former Penn State defensive coordinator, Jerry Sandusky was arrested for child molestation. Whoa. The news hit the Penn State, sports and college community hard. It didn’t, however, come as a shock to at least three people: Tim Curley, Gary Schultz and Joe Paterno. Why? Each of them have known about Sandusky’s actions … Continue reading »
