Networking is a full-time job. If you’re networking correctly – that is, cultivating relationships that withstand more than just a favor, it truly does take just as much time as working at a traditional nine-to-five job or job hunting. Because of this, some people shy away from networking. But the reality is: networking is essential. … Continue reading »
Perception is reality. For corporations, that statement is true. How consumers perceive your brand determines what they believe about your brand — even if that belief isn’t true. When it comes to individuals, that statement is also true. Corporations are brands. Individuals are brands. I am a brand; and, so are you. What are you … Continue reading »
