And just how are employers determining who is “the right candidate”? They’re looking at what you have to offer – and they’re not starting with a hard copy of your resume. Safani’s sentiments are echoed throughout a recent New York Times article that details why you should have a strong online presence and how to get employers to look at you. The author, Phyllis Korkki, asserts that in today’s age of technology and social media, the rules of job hunting have changed. My unemployed readers, you are no longer the hunter, you are being hunted.

Safani talks about the many different online tools that can be used to create a strong personal brand presence, including LinkedIn, Twitter, YouTube and a blog. While I have taken to all but one (videos are my next progression), everyone hasn’t gotten the memo. Employers are looking at all facets of your online personality – make sure you have something to show.

There are some best practices for making each of social media profiles work for you – meaning, attracting recruiters and human resource professionals to your profile, asking you to interview for a position at their organization. In this post, we’ll talk about best practices for LinkedIn, and having a strong presence that gets you interviews for jobs you didn’t even know were available.

Use these tips to get “all [recruiters'] eyes on you!”

An out-of-date LinkedIn profile is an out-of-mind candidate. We live in a what have you done for me lately? society, and as such, what you’ve done lately on LinkedIn is important. If it looks like you haven’t been on LinkedIn in a while, recruiters won’t reach out to you, even if you seem like a viable candidate, because they’re not expecting you to respond. Recruiters don’t have an infinite amount of time to send messages that may not be answered, so active LinkedIn candidates are more attractive prospects.

Of course, you should keep your summary, experience, skills and other sections up-to-date, but you should also make sure your profile has recent activity other than new connections and profile amendments, like articles you’ve read and shared, or discussions you’ve contributed to in groups.

2. Optimize!

What good is an updated, impressive profile if it can’t be found? Just as keywords are important to a company’s website being found in a search engine, keywords are important to your profile being found on LinkedIn. Your headline shouldn’t stay “Student at (university name)” or “Cashier at (university name) dining center”. Instead, your headline should include some of the most important keywords a recruiter might use to find someone like “you”. Although your headline should include keywords, it shouldn’t be a list, it should be a statement. Some headline formats I’ve seen in the past:

1. “Luxury travel public relations professional with strong media contacts”
2. “Advertising professional seeking entry-level media buying opportunities in San Francisco”
3. “Information technology professional with five years of experience and in-depth knowledge of HTML, CSS and Java”

Each of these headlines use keywords that capitalize on terminology recruiters might use in a job listing. Study listings applicable to your field and your level of experience and incorporate what you find in your headline. You can also use your research to incorporate those keywords and phrases into your experience and summary sections, making your profile even more optimized for search.

In these headlines, I didn’t use any descriptive words, which many people add to their headline, summary or experience. Personally, I’m not a fan – I prefer to stay practical and factual, but if you like a decorative touch, make sure you don’t use any of LinkedIn’s most overused buzz words, because then your profile starts to blend in with the other 10,000 “creative marketing professionals.”

3. Who You “Know”

In the beginning of this post, I stressed the importance of using LinkedIn for more than just distributing and accepting connecting requests, and I still stand by that. However, I do think it’s important to grow your network, because the more people you’re connected to, the more likely you will be a 2nd connection to someone who can help you get an interview. These connections should organically arise – connect with people whom you engage in groups or on current connection’s posts, as well as school and organizational alumni.

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Stay tuned for best practices regarding Twitter, Facebook, blogging and even YouTube. And, let me know how implementing some of these practices increases your searches, page views, connection requests and interview requests.

It’s the [millenial] age old question that all soon-to-be employed individuals seek an answer: is it okay to lock your tweets?

It’s no secret that company recruiters check candidate’s social media accounts to see what they’re really doing in their spare time. So one might think the best way to deal with these inquisitive minds is to change the settings on their social media accounts and make everything private. Clever thinking, right?

No. Not at all.

And while some might disagree with that answer saying, “Sure, lock them—you don’t want anything bad that you say to be seen by your employers,” others agree for one of two reasons: 1) an employee should want you for who you are and 2) if you do make your pages private, it looks like you’re hiding something.

I agree with both of these thoughts (although, wanting you for “who you are” doesn’t mean you have a pass to act crazy online). Showcasing your personality and interests gives college and company recruiters a glimpse of the diversity you’ll bring to their organization, and will help determine if you’re truly a fit (which is ultimately a win for you and the organization).

Aside from those reasons, I have another thought: Twitter is supposed to be an open forum that encourages dialogue. How are you encouraging dialogue if your tweets are only viewable by those that follow you? Protecting your tweets excludes your thoughts and views from interacting with those who might want to converse about the same topic. Twitter moves faster than probably any other social media site. You get instant updates and you have instant conversations, but you can’t do this as fast or as freely when your tweets are private.

My peers often use repetitive excuses to justify why they make their profiles private, saying future employers might see the tweets, or they’re not ready to “be professional” yet. The reality is, private tweets harm you a lot more than they help you. When you’re evasive (which is what you’re being with your private Twitter page), people become more curious; some may even come to their own conclusions.

You may not be ready to make your tweets public, but a private Twitter page may have more repercussions than a public one that “keeps it real”.

Ready to make the big move from private to public? Here’s some tips for a smooth transition:

• If you wouldn’t say it to your boss, don’t say it online.
• Keep vulgarities and foul language to a minimum—that’s just a cover up for limited vocabularies, anyway.
• Don’t use applications that help you tweet longer than 140 characters. It says a lot about your writing ability if you can effectively communicate  in 140 characters.
• Save annoying twitter handles for the pre-teens. First and last names (or a shortened version of the two) work best – no nicknames, either.
• Add something meaningful to a conversation. Join a weekly chat that interests you, or follow people that encourage stimulating conversation (even better, start your own weekly chat or stimulating conversation).

Happy [free] tweeting!

Has this ever happened to you? Don’t be embarrassed, it’s common. People initiate relationships but don’t maintain them, and then when they need the contact they’re scrambling for a way to reconnect. Maybe there’s a job that opened up at your contact’s company or maybe you’d like to make connections with others at your contact’s company – whatever it is, there is a way to rebuild a relationship without looking like a total user.

Before I share tips for reconnecting with your contacts, make this commitment: when you rehash with your contact, you’re going to maintain the relationship; you won’t fall off like before.

Now that we have that settled, read below for the tips!

1. This isn’t about you. Okay, maybe to you it is, but that’s not the correct approach to take. People love to talk about themselves, so make it about them! Have they had a title change or moved to a new company? Congratulate them! Ask them how they’ve been doing or what’s new with them – they’ll appreciate your concern, and be more open to response.

2. Apologize for being out of touch, but don’t dwell on it. Take blame for being out of touch, after all, this is a connection you sought, you dropped the communications ball and you’re the one that ultimately has an agenda. At the same time, don’t drag on the apology – acknowledge and move on. For example: It’s been a while since we last spoke, and I apologize for that. That’s enough. Don’t offer an excuse because no one likes to hear (or read) them. Transition to what you’re doing now. Since our last conversation, I’ve graduated, moved to New York City and started my career. Show that you haven’t been stagnant, they’ll derive reasoning behind your absence from what you’re doing now (if they even care about that).

3. Give them a reason. While you shouldn’t provide excuses for your absence from their inbox, mailbox or on their telephone line, you should give them a reason why you’re reaching out now. Perhaps, you read an article about their company (or them!) or there has been new innovation in their industry and this spurred your wish to reconnect. Your reasoning doesn’t need to be elaborate, but you should make it known, and you still shouldn’t make it about you or your needs. Think of yourself as starting from scratch… You have no room to ask for favors yet.

When you’ve covered all these bases, close with a friendly, assertive call to action.

Here’s an example of an email that puts all the tips to use:

Hello Ms. Doe,

I hope all is well with you. It’s been a while since we last spoke over the phone about your progression from college to your current career, and I apologize for that. Since our conversation, I have graduated from University and relocated to Los Angeles to begin my film career. Despite many  University alumni inhabiting Los Angeles, I surely miss being directly connected with them. Thus, I am reaching out to say hello, reconnect and see what’s new with you.

I look forward to hearing from you soon.

Best,
Jane

How do you initiate contact with someone you’ve been out of touch with? Comment with your tips below.

Ultimately, the biggest issue is time. Excuses, be gone! I have some solutions for this issue. Read on for five quick tips on networking in a time crunch.

1. Create a “cheat sheet”.

The greatest tool for networking: an Excel sheet that details all of your contacts’ information, the last time you made contact and what you guys talked about. The contacts in your network likely come in touch with many people on a daily basis. The next time you reach out to a contact you can reference what you talked about last time. This makes for an easy conversation starter if you’re just reaching out to see how they’re doing and to keep your name front of mind.

2. Used LinkedIn.

LinkedIn has many perks, like being notified when a connection has a new job or title. Use those notifications as the subject for a quick congratulatory note, and if need be, as a leeway into another conversation. You can also make comments on connections’ posts, which is a great way to stay top of mind without having a full-out conversation.

3. Make a note.

Snagged some business cards at a conference or luncheon? That probably means you held conversations with the owners of those business cards. While all of those people may have been interesting, remembering what you talked about with each person is unlikely. On the back of each business card, make a note about where you met the person and some buzzwords about what you talked about. When you follow-up with them you’ll be able to quickly reference your conversation.

4. Be “old fashion”.

Sometimes, emailing back and forth can be time consuming and inefficient. A phone call or a face-to-face meeting may serve you both better and be a better use of each person’s time, so don’t be afraid to ask for one!

5. Send your messages on Sunday.

For many, Sunday is a day of rest and relaxation from the hustle and bustle of life. It’s also a great day to reach out to some people in your network. Set aside one hour every Sunday to email some of your contacts, and follow-up with ones you may have missed in your inbox in the past week(s). Sunday is a great day to email, because people tend to respond to those emails on Monday. Not to mention, it’s a great way to get mentally prepared to have a productive week.

Networking is a full-time endeavor that can consume you if you don’t approach it strategically. Apply these five tips going forward, and see the fruits of your labor with less time (but not effort) invested!

Full disclosure: communicating with diverse audiences can be challenging, especially if you’re an entrepreneur overseeing all aspects of your company. Despite the challenges, recognizing your audiences and addressing them according to their cultural norms, values and morals can greatly benefit your company.

Here’s why cross-cultural communication is imperative to the success of your marketing efforts (and your business!):

1.     Trust. People go to brands they trust, first. People tend to trust brands that identify with their values and understand their way of life. For example, Latino consumers value family; if your product or service can genuinely appeal to that value Latino consumers will be more inclined to have confidence in the strength, integrity or ability of your product, service and brand.

2.     Relationships. Relationships are the lifeblood of brands. People like to interact with brands they feel connected to; so you must connect with them in a setting that’s comfortable for them. In China, people use Weibo (a microblog), instead of Twitter or Tumblr. When brands want to connect with Chinese consumers they create a Weibo account and interact with those consumers. And, make sure you’re not just disseminating information – it should be a two-way conversation; after all, that’s how relationships are built.

3.     Mutual Benefit. Carefully crafted messages that speak to diverse audiences have benefits far greater than just a product or service sold. By specifically targeting different audiences, businesses are able to cater to their needs and in return, receive the most valuable marketing of all: word of mouth. Think about why you try a restaurant for the first time. Often, a friend has told you, ‘the food is to die for’, ‘the atmosphere is great’ or ‘the customer service is excellent’. Their reviews make you want to go there and try it yourself.

The benefits of cross-cultural communication to your business are numerous. From relationships to return on investment, targeting your audiences will grow your business and further your brand.

This post was originally written as a guest post for Motivators and Creators Women’s Group.

You name it, I read it. It’s in my nature to soak up as much knowledge as possible.

There are a few online resources that I always return to read: most of them are geared towards professional life, and all of them are geared towards women. I am sharing them with you because maybe an article or comment will inspire or motivate you.

Levo League (@levoleague)

The Levo League community is an online social network designed for young professional women in the formative years of their career path.

The Levo League offers a unique support network for women in all stages; from undergraduate and graduate students to happily employed young professional s to those seeking new employment to young entrepreneurs.

This is a generation defining community that connects exceptional women with the resources, networking tools and information needed to ensure their long-term success.

MACs Women Online (@MACsWomen)

Motivators and Creators Women’s Group (MACs Women) connects women entrepreneurs with like-minded individuals. MACs Women focuses on business success and achieving positive results through support, education, growth and celebration.

40:20 Vision (@4020Vision)

40:20 Vision is a forum for women in their 40s to pass on what they have learned from their experiences and for 20-somethings to seek advice from women who lived with the choices we face in our 20s.

Whether you need life advice from someone who has been there or guidance starting your own business, these three resources will help you. Bookmark the sites, follow them on Twitter and like them on Facebook; you won’t just get good content, you’ll gain great knowledge, too.

What personal or professional knowledge-gaining sites do you frequent?

Get a LinkedIn account.

If you have one already: great.

If you don’t: get one. Now.

LinkedIn is a great professional networking tool that can: connect you with individuals in industries that interest you; keep you in-the-know about job openings at your most sought-after companies; and allow you to discuss your professional interests with like-minded individuals. Whether you have an account or not, by the end of this post you will have a clear, easy game plan to help you get the most out of your (current or new) LinkedIn membership.

Your game plan consists of five steps that, if done continuously, will help you get the most out of your LinkedIn membership (and maybe even a job).

Complete your profile.

Your LinkedIn profile should be 100% complete. At the bare minimum, viewers should be able to read your summary, experience, skills and expertise and additional information (as much as you can provide). Your profile serves as your resume and first impression to those who have never met you. Give viewers a complete look at what you’ve done (at least professionally), your interests and where you want to go in the future.

Don’t just connect with people you know.

It’s human nature for people to attract to people who are familiar. When it comes to networking, and LinkedIn, get uncomfortable and branch out. Of course, you should connect with people you know (and for new members that’s a great start), but the point of networking is to meet people you don’t know and build connections with them. Don’t be afraid. People are more willing to talk with you than you think — it’s all about your approach! Whether you request to connect, ask for an introduction or start chatting with them in a group, there’s a way in!

Don’t use the generic note for connecting with people.

This tip is probably the most important, and it is especially true when connecting with people you don’t know. You have 300 characters to explain why you want to connect with a person — use those 300 characters wisely! Don’t be vague. Don’t ask for too much. There’s a thin line you must tether to spark their interest and get them to accept your connection request.

Join groups of interest; be active.

Joining groups that align with your professional interests is a great way to meet like-minded individuals who are entering (or veterans in) your industry. Just as reading trade publications and reliable sources regarding your industry are important, so is establishing connections with (and learning from) individuals who have knowledge about your industry.

Don’t just stop at joining a group because it seems like it will be interesting (or employers will think it’s cool that you’re dedicated); BE ACTIVE. Comment on articles and discussion questions, create your own discussion questions, post articles you’ve read and ask meaningful questions, etc. It’s important to start establishing yourself as a thought leader in your industry — employers don’t just want to see that you’re interested in an industry, they want to know that you have your own thoughts regarding industry trends and news. Participation in industry-relevant groups is a great way to show employer that you’re genuinely interested in an industry and have your own thoughts to contribute (online, and hopefully in a professional setting).

Engage with your connections.

You’ve grown your connections to 300 people — but what good are all of those contacts if you never talk with any of them? Comment on your connections’ status updates, congratulate individuals on their promotions and provide your own insights (via comments) on articles they’ve posted.

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LinkedIn is a great tool in your “networking toolbox”. It’s an easy way to stay updated on what’s happening with your contacts, and a great way to keep them updated on what’s new with you. If you use it right, it can open doors for informational interviews, internships and jobs. Don’t just sit on this goldmine of opportunity — use the tips above to get the most out of your LinkedIn account.

And let me know how the tips have benefited you!

For corporations, that statement is true. How consumers perceive your brand determines what they believe about your brand — even if that belief isn’t true.

When it comes to individuals, that statement is also true.

Corporations are brands. Individuals are brands. I am a brand; and, so are you.

What are you doing to maintain the integrity of your brand? How are you ensuring what others perceive about your brand is 1) positive and 2) your reality?

As a recent graduate on the job hunt, the above questions are constantly running through my mind. If these questions were not running through your mind before, but have you a little worried now, don’t start biting all your nails off, yet. Like big corporations, there is still an opportunity to build (or even salvage) your brand and the way others perceive your brand. Below, I use a public relations concept, RACE, to navigate the steps needed to start making perception your reality.

RACE stands for Research, Action, Communication and Evaluation. It was one of the first acronyms established for the public relations process, and it addresses a four-step, cyclical process for public relations management. Branding, perception and reputation management are all keywords associated with public relations, so this is the perfect acronym to help guide you through developing and maintaining your brand.

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RESEARCH: What situations are facing your personal brand?

Google yourself. (Yes, that is normal — I Google myself at least once a month.) What do the search results return?

Nothing? That’s a problem.

Your tweets about how many keg stands you did last night? That’s a problem, too.

A lot of stuff… about someone with the same name as you? Nothing a little creativity can’t solve.

Your Linkedin profile? Great! You’re on your way.

ACTION: Based on your research, what course of action will you take?

So, you’ve Googled yourself. What you found was either a problem, a problem that needs a creative solution or okay.

If you found nothing, it’s because you either: 1) have nothing to find or 2) have a lot to hide. Either way, employers get suspicious when potential candidates don’t have an online presence.

If you have nothing to find, you need to…

Create a LinkedIn profile… ASAP. LinkedIn lets you:

• Manage your professional identity.
• Build and engage with your professional network.
• Access knowledge, insights and opportunities.

If you’re on the job hunt, these are all tools you should be interested in.

If you have a lot to hide, you need to…

Find a balance between private and public. I don’t have two Twitter accounts (I follow the 70-30 rule), but I know a lot of people who do. They create a “fun” Twitter account with an alias, and a “professional” Twitter account with their real name. Consider doing this if you’re not ready to follow the 70-30 rule (post coming soon!). FYI: Your alias account can still be found by employers!

If what you found is unbecoming of your professional character, you need to…

[Again], find a balance between private and public. Don’t make everything private, but don’t have profiles full of your college night adventures, either. Employers know you’re young and like to have fun, but they still like to see well-rounded individuals. Start a blog to showcase your interests, post pictures of your philanthropic outreach, retweet articles from your favorite publications.

If you have a common name, you need to…

Create a consistent brand identifier across all social media platforms. Whether you visit my Twitter page, Facebook profile or website, you will always know its me because of the distinctive username, “_iambrittnee”. Use your middle name initial, a nickname or a descriptive adjective to create your username.

If you find yourself just fine, you need to…

Figure out how to take yourself to the next level. What social platforms have you not joined? What opportunities are there to guest blog to grow your influence?

COMMUNICATION: What messages will you disseminate?

Clear. Consistent. When it comes to messages in public relations, those two words are a must-have. What do you want the world to know about you? The world doesn’t need to know everything, but give the world (and future employers) just enough to get a sense of who you are. This should be reflected in your Twitter, LinkedIn, Facebook and website biographies (to name a few platforms).

What people know about me:

• I love public relations.
• Traveling, languages and intercultural communications are important to me.
• I am passionate about women’s rights, socially and in the workplace.
• BONUS (only seen during football season): I’m a ‘Bama football fan. Roll Tide!

Whatever your passions or interests may be, employers want to know about them.

EVALUATION: How have the above three steps affected your brand’s perception?

Create a Google Alert for your name. (Again, this is normal — I have one for mine.) Check it regularly and see what types of hits are appearing. Consider the four categories of results addressed earlier (nothing, bad things, things not about you or good things). Depending on what types of information appears, you can modify or maintain your action plan.

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Realize, it takes time to build a personal brand. It takes time to change the perception of a personal brand. Everything that you’ve put on the Internet is there to stay… forever. All you can do is push back the want-to-forget information in the search results, and bring the this-is-me…now results to the forefront. Stay consistent with your efforts, and before you know it, your perception will be reality.

Stay tuned for more tips about personal branding and using social media platforms to maximize your brand exposure and influence.

Any person or organization can explain what they do; some can explain how they are different or better; but very few can clearly articulate why.

My friends, you’ll more than likely always know how to do the former two actions, but I’m urging you to learn the latter — because, everything starts with why. That’s what Simon Sinek — strategic communicator and author of Start With Why: How Great Leaders Inspire Everyone to Take Action — wants you to know. I just finished his book, and he inspired me to think in a way I hadn’t before, to inspire those I lead directly and indirectly in a new way. I realize that not everyone can take the “why” approach — some people just aren’t wired that way, others’ business models can’t thrive — but there are definitely insights that individuals can take and apply to their professional (and personal) lives to be better leaders, in any role.

The Essence of Start With Why

THIS is the norm. Companies use manipulation to get consumers to buy their products. Think about your leadership style: do you use manipulation to get your staff to complete tasks and projects? If so, you are not fostering loyalty through employees — people who are manipulated will leave you the moment a better position (or salary) comes their way!

THIS is the alternative. Companies such as Apple, Harley Davidson and Southwest Airlines usewhy to inspire consumers and their employees.

My first major internship was in Los Angeles. It wasn’t paid. I didn’t have a car. I didn’t have a job on the side.

Yet, I went…everyday.

I had my own personal reasons, but my supervisor inspired me daily — how? She (and her colleagues) emphasized that everything they assigned to me was to help me become more experienced and a better candidate in the future. My own motivations aside, their concern and “why” pushed me through my four-month internship.

For Example…

Realistically, Apple could be like every other electronics company; essentially, it is. Yet, Apple tells its story like no other. Apple wasn’t the first to come out with a MP3 player, a desktop or a laptop. Still, the company has managed to cultivate a lifestyle that people believe in and want to be apart of because what Apple believes in, challenging the status quo, is what its loyalists believe in, too.

Very few companies, or leaders, can explain why they do what they do. That is a problem, because if you don’t know why you do something, neither will anyone else. Inspire others organically by starting with why. And if you don’t know why, figure it out. Starting with why will take you much farther than starting with what, or how; but, make sure you have the what and how to back up the why.

You can check out Simon Sinek’s 18-minute TED Talks video about the concept or purchase his book to get a greater understanding of the concepts I outlined.

I’m starting with Simon Sinek’s Start With Why: How Great Leaders Inspire Everyone to Take Action and Chris Brogan’s Trust Agents. I’ll follow with Malcolm Gladwell’s Outliers: The Story of Success and then pick my next book according to my classmates’ reviews.

I’m excited about this “challenge” because, as a professional and a leader, I can benefit a lot from the tips and anecdotes provided in these books.

My only problem: I need a name for the challenge. Have an idea? Let me know in the comments section or tweet me your suggestions (@_iambrittnee).

Here are the 42 titles:

1. Becoming a Coaching Leader by Daniel Harkavy
2. Beyond Basketball by Mike Krzyewski
3. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
4. Egonomics by David Marcum and Steven Smith
5. Indepensable:  How to Become the Company that Your Customers Can’t Live Without by Joe Calloway
6. Joy at Work:  A Revoluntioary Approach to Fun on the Job by Dennis W. Bakke
7. Kiss Theory Good Bye:  Five Proven Ways to Get Extraordinary Results in Any Company by Bob Prosen
8.  One by Lance Secretan
9. Outliers: The Story of Success by Malcolm Gladwell
10. People Styles at Work by Robert Bolton
11. Pour Your Heart Into It by Howard Schultz
12. Profit with Honor by Daniel Yankelovich
13.  Simple Solutions:  Harness the Power of Passion and Simplicity by Tom Schmitt & Arnold Perl
14. Solving Tough Problems by Adam Kahane
15. Strengthsfinder 2.0 by Tom Rath
16. The Essays of Warren Buffett:  Lessons for Corporate America by Warren Buffett
17. How to Win Friends and Influence People by Dale Carnegie
18. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven Levitt & Stephen Dubner
19.  Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits by James F. Parker
20. Customer Service by Peter Shankman
21. The Facebook Effect by David Kirkpatrick
22. Groundswell by Charlie Li and Josh Bernoff
23. New Rules of Marketing and PR by David Meerman Scott
24. A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
25. Trust Agents by Chris Brogan
26. Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne
27.  Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Tsieh
28.  Buy-In: Saving Your Good Idea from Getting Shot Down by John P. Kotter
29.  Too Big to Fail by Andrew Ross Sorkin
30.  Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
31.  Chief Culture Officer by Grant McCracken
32. The Language of Trust: Selling Ideas in a World of Skeptics by Michael Maslansky, Scott West, Gary DeMoss, David Saylor
33. Getting Naked… A Business Fable About Shedding the Three Fears that Sabotage Client Loyalty by Patrick Lencioni
34. Inside Larry and Sergey’s Brain by Richard Brandt
35. You’re in Charge—Now What? by Thomas J. Neff & James M. Citrin
36. What Got You Here Won’t Get You There by Marshall Goodsmith
37. Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow by Al Golin
38. Three Signs of a Miserable Job by Patrick Lencioni
39. The Snowball:  Warren Buffet and the Business of Life by Alice Schroeder
40. The Power of Nice: How to Conquer the Business World with Kindness by Linda Kaplan Thaler and Robin Koval
41. The Long Tail by Chris Anderson
42. The First-Time Manager by Loren B. Belker

Hm, I think I need to buy a Nook or a Kindle. I love physical books, but I don’t think my bookshelves can handle all this!

"Trust Agents" -- ordered "Start with Why" today.