Perception is reality. For corporations, that statement is true. How consumers perceive your brand determines what they believe about your brand — even if that belief isn’t true. When it comes to individuals, that statement is also true. Corporations are brands. Individuals are brands. I am a brand; and, so are you. What are you … Continue reading »
SWOT. It’s probably an acronym you’ve heard in class regarding a company. But, companies are brands, and so are you, right? Ever thought of applying SWOT to yourself? If you haven’t, this method of self-analysis isn’t just something you should think about, it’s something you should try. If you haven’t heard of SWOT, you’re probably … Continue reading »
Google. Apple. Facebook. Three of the most known companies in the world. Companies we love to hate or hate to love. There’s no denying the popularity of these companies, which is why it’s not shocking that these are the top three companies where young professionals would like to work. Universum surveyed 6,700 “young professionals” (individuals … Continue reading »
As the first semester of my senior year continues to roll by, the question, what’s next?, continues to play in my head like a broken record player. I know what my options are, I just don’t know which option is for me–career or graduate school. I’ve heard numerous people share their feelings on my post-graduate … Continue reading »
